About Us

At VVV GROUP we specialize in legal and business consulting, the intersection of legal expertise and business consulting services to align legal strategies with broader business objectives, contributing to the overall success and sustainability of the business.

We provide legal advice and guidance to help your business navigate legal complexities, ensure compliance with regulations, and strategically address legal issues that may arise during the course of operation.

Tailored Solutions Across Diverse Disciplines

Our tailored solutions encompass a range of services aimed at assisting businesses in making informed and legally sound decisions:

  • Legal and Business Consulting Services
  • Mediation Services
  • International Trade Services
  • Foreign Direct Investment
  • Enterprise Risk Management

Our partners work closely with businesses to understand their unique challenges, goals, and industry- specific regulations. By integrating legal insights with business consulting principles, our professionals provide holistic solutions that address both legal and strategic business needs.

Navigate Complexity with Precision

VVV GROUP stands out as a premier legal and business consulting firm committed to delivering comprehensive and strategic solutions. We navigate the intricate complexities of business consulting and law with unparalleled precision. Trust us to drill deep into local law or cross-border issues, providing insights that transcend geographical boundaries.

Trusted Strategic Partners

Serving as your trusted strategic partners, we customize our services to address the most critical challenges faced by businesses, organizations, and individuals navigating the complexities of today's global legal and business landscapes.

Unwavering Dedication

At VVV GROUP we combine exemplary performance and an entrepreneurial ethos with a profound understanding of local and international frameworks. This unique blend ensures that we provide invaluable insights and strategic advice, facilitating the efficient and sustainable achievement of our clients' goals.

Board of Directors


Mr. Vacharaesorn Vivacharawongse

Mr. Vacharaesorn Vivacharawongse, the second son of His Majesty King Vajiralongkorn (Rama X) of Thailand, assumes the prestigious role of Chairman and Senior Partner at VVV GROUP. He brings a wealth of experience and a commitment to excellence in overseeing and guiding the firm’s strategic direction, policies, and decision-making.

Professionally, Mr. Vacharaesorn is a corporate and commercial attorney based in New York City. A focus on risk avoidance, corporate structuring, and commercial litigation has distinguished his legal career. He provides comprehensive guidance to multinational corporations seeking to do business in the United States, specializing in establishing subsidiaries, commercial partnerships, joint ventures, and developing litigation risk avoidance strategies.

Notably, Mr. Vacharaesorn served as the North American Coordinating Counsel for Azimut-Benetti S.p.A., the Italian luxury yacht builder, from 2010 through 2020. In this role, he oversaw commercial, dealership, and executive employment contracts, handled compliance matters, liaised with governmental agencies, and headed the litigation team. His success includes a defense victory in a civil litigation with potential exposure exceeding US$90 million.

His impactful contributions extend beyond his role at VVV GROUP Mr. Vacharaesorn served as a member of the Board of Directors of AG&P, a multi-billion dollar energy company, where he spearheaded the governmental and logistical aspects of projects, including the installation of new LNG terminals and power plants in Southeast Asia. As a Board of Advisors member for INDO Coffee, a California-based coffee company, Mr. Vacharaesorn acts as a crucial ambassador for Thai product export, introducing high-quality Thai products to foreign markets.

Academically, Mr. Vacharaesorn earned an LL.M. degree in International and Comparative Law at the George Washington University School of Law, complemented by a Juris Doctor degree from Stetson University. Licensed to practice law in various jurisdictions, including Florida state courts, New York state court, USDC Central District of Illinois, USDC Southern District of Florida, USDC Southern District of New York, and USDC District of Colorado.

Acknowledging his legal prowess, Mr. Vacharaesorn has been consistently recognized with the “Super Lawyer” designation by relevant legal publications from 2014 through 2020, solidifying his position as an eminent legal professional in the industry. Beyond his professional responsibilities, Mr. Vacharaesorn is dedicated to serving the Thai communities abroad, channeling his time, strength, and resources to address the needs of the Thai diaspora and amplify their voices.

Mr. Vacharaesorn leverages his unique position and access to foster beneficial collaborations, liaising with governmental agencies, individual ministers, high-level contacts, and various NGOs. He has been a dedicated advocate to ensure that the voices of those in need are heard. Additionally, he holds the position of Chairman for a charitable organization, providing college scholarships to deserving Thai students studying abroad. Vacharaesorn’s professional journey reflects a commitment to bridging legal expertise with philanthropy, contributing to the legal and social spheres. His legal practice in corporate law and litigation, coupled with his extensive involvement in charitable and business initiatives, showcases a multifaceted professional dedicated to making a positive impact on both the Thai diaspora and the global legal landscape.

His addition to VVV GROUP. enhances the firm’s stature and underscores our dedication to delivering top-tier legal services.


Seri Chintanaseri

Mr. Seri Chintanaseri, assuming the pivotal role of Senior Partner at VVV GROUP. is a cornerstone in supporting the firm’s overarching objectives and working closely with the Chairman to drive strategic initiatives.

With a rich legal and financial background, Mr. Chintanaseri’s journey began with an LL.B. from Thammasat University in 1962, concurrently serving as a civil servant at the Office of the Prime Minister. His dedication led to becoming a Barrister-at-Law (Thailand) in 1964, and he was later granted a scholarship by the Bank of Thailand to study law at Lincoln’s Inn in London. Following his being called to the Bar in 1970 and becoming an English Barrister at law, Mr. Chintanaseri returned to the Bank of Thailand, ascending through various departments, culminating in the position of Deputy Director of the Legal Department.

In 1982, he transitioned to the private sector, seamlessly merging his established legal and financial acumen with the expansion of the international capital market in Thailand. His notable roles included serving as the Thai representative of Banque Nationale de Paris, Vice President overseeing the International Banking Department at Siam Commercial Bank, and President of Bara Development Finance and Securities Co., Ltd. His stellar career reached a pinnacle in 1996 when he completed a four-year term as President of the Stock Exchange of Thailand, showcasing his intellectual integrity and unwavering service to the public and private sectors in the Kingdom of Thailand. His other experiences at the national level include serving as advisor to the former Minis- ter of Finance and the former Deputy Prime Minister.

Beyond his national contributions, Mr. Chintanaseri holds pivotal leadership roles, such as Chairman of Pylon Public Company Limited and Executive Director at Double A (1991) Public Company Limited. His strategic guidance and operational expertise are invaluable, making him a trusted sub-committee member of the Stock Exchange of Thailand and advisor to some public companies such as the National Power Supply Public Co., Ltd. and Eastern Polymer Group Public Co., Ltd. His multifaceted contributions extend his influence and reputation as a reliable leader and advisor within Thailand’s vibrant business community.

Mr. Chintanaseri’s wealth of experience and extensive connections position him as an invaluable asset not only to our esteemed clients at VVV GROUP. but also to our legal professionals and staff. His addition to our team reinforces our commitment to excellence and underscores our dedication to providing unparalleled legal services.


Prasobsook Boondech

Mr. Prasobsook Boondech assumes a pivotal role as Senior Partner at VVV GROUP where he leads the operational and legal management, as well as spearheading the business development of the firm.

As a distinguished legal scholar and esteemed judicial figure, Mr. Boondech brings a wealth of academic prowess and professional experience to VVV GROUP. His illustrious journey includes earning an LL.B. from Thammasart University and barrister-at-law qualifications from both the Thai Bar Association in 1967 and Lincoln’s Inn, England, in 1972. Additionally, he holds certifications such as the General Jurisdiction Program from the National Judicial College, U.S.A., Regular Course of National Defense College, and specialized training from the Capital Market Academy, showcasing his commitment to continuous learning and academic excellence.

Throughout his career, Mr. Boondech has played pivotal roles, serving as a Lecturer at Chulalongkorn University and Institute of Legal Education, where he dedicatedly imparted knowledge to future legal professionals. His leadership roles, including Secretary-General of the Office of Judicial Affairs, Chief Justice of the Central Property and International Trade Court, Presiding Justice of the Supreme Court, and President of the Court of Appeal, underscore his exceptional administrative prowess and specialized knowledge in law.

Moreover, his distinguished career extends to serving as President of the Senate, Member of the Council of State, and active involvement in the Central Intellectual Property and International Trade Court. These esteemed positions highlight his profound impact on legislative advocacy, judicial administration, and legal scholarship.

Mr. Boondech’s educational achievements, coupled with his extensive professional experiences, make him a valuable asset to VVV GROUP. He embodies a legacy of leadership, dedication, and a commitment to advancing the realms of law, judicial administration, and legal education. His addition to the firm reflects a commitment to excellence and underscores VVV GROUP’s dedication to providing unparalleled legal services.


Pongpanu Svetarundra

Mr. Pongpanu Svetarundra assumes a pivotal role as Senior Partner at VVV GROUP where he spearheads the operational management, financial oversight, and strategic business development of the firm.

With a distinguished career predominantly in the civil service, Mr. Svetarundra brings a wealth of experience and leadership to VVV GROUP. Graduating from Northwestern University in Evanston, Illinois, his journey began at the finance ministry, where he played instrumental roles in designing and implementing fiscal and financial policies crucial to Thailand’s economic development. His ascent within the Finance Ministry saw him at the helm of key organizations, including the Fiscal Policy Office, the Public Debt Management Office, the Comptroller General’s Department, and the Excise Department. Notably, he served as the permanent secretary of the Tourism and Sports Ministry, overseeing the dynamic expansion of Thailand’s tourism industry.

While in the civil service, Mr. Svetarundra was appointed board member of many state-owned enterprises and banks, including Thai Airways International, TMBThanachart Bank, the Mass Rapid Transit Authority of Thailand, the SME Development Bank of Thailand, the Provincial Waterworks Authority, and the Tourism Authority of Thailand (TAT). After the Asian Financial Crisis in 1997, he was seconded by the Royal Thai Government to work briefly as an economist at the International Monetary Fund (IMF) in Washington, D.C.

In 2018, Mr. Svetarundra transitioned to the private sector, showcasing his commitment to contributing his expertise to new realms. Currently, he serves on the board of directors for esteemed companies in the Stock Exchange of Thailand, including Asset World Corporation, Crown Seal Company, DV8, TVD Holdings, and Ornsirin Holding.

His areas of specialization encompass macroeconomics, public and corporate finance, international trade and finance, as well as international tourism and hotel management. Mr. Svetarundra’s multifaceted expertise positions him as a strategic asset to VVV GROUP where his leadership and extensive background will play a pivotal role in steering the firm toward continued success and growth.


Sirida Nagadatta

Ms. Sirida Nagadatta brings a wealth of expertise and leadership to her role as Managing Partner at VVV GROUP where she oversees the firm’s comprehensive management and operations.

A distinguished professional focusing on international trade, entrepreneurship, and legal affairs, Ms. Nagadatta’s commitment to excellence is evident throughout her academic journey. She earned her LL.B. (Honors) from the University of York, England, in 2012, followed by an MSc. (Honors) in Innovation, Entrepreneurship, and Management at Imperial College London, England, in 2013, and an LL.M. from University College London, England, in 2014.

With over a decade of hands-on experience in import and export trading across more than 15 countries, Ms. Nagadatta holds the position of Managing Director at a specialized trading company dealing in snacks, confectionery, robotics, and innovative industrial products.

In addition to her role as Managing Director, Ms. Nagadatta holds esteemed positions within various organizations, showcasing her dedication to professional engagement and service. She serves as the Head of the Council Member for Thailand at the ASEAN Young Entrepreneurs Council (AYEC) and the ASEAN Young Women’s Entrepreneurs Club (AYWEC). Actively participating in committees such as the Legal Committee at the Thai Chamber of Commerce & Board of Trade of Thailand and the Young Entrepreneur Chamber of Commerce (YEC), she represents the Thai Chamber of Commerce in initiatives like the SMEs Pro-active Program by the Department of International Trade Promotion, the Ministry of Commerce, and the Legal Subcommittee at The Office of Small and Medium Enterprise Promotion.

Recognized for her outstanding contributions, Ms. Nagadatta was honored with the Young Woman Entrepreneur of the Year award by the Thai Chamber of Commerce in 2022. She also received the prestigious ASEAN Young Entrepreneur Awards 2022 for Smart B2B Business in Phnom Penh, Cambodia.

Ms. Nagadatta’s commitment to knowledge dissemination extends beyond her role, as she serves as a guest lecturer and speaker at esteemed institutions, including the University of Thai Chamber of Commerce, Bangkok University, and Mr. of Songkla University. Her presentations cover a diverse range of topics, from Thailand’s economic landscape in ASEAN+3 to legal challenges faced by Chinese construction companies in Thailand and the evolving regulatory framework for foreign investment in the post-Covid era.

What Our Clients Say

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